Reggae star Shaggy promotes single in London

Sporting a huge smile, Jamaican recording artist Shaggy was in a youthful mood as he attended various broadcasting companies across London today. Wearing loose fitted denim trousers, pink shirt and gold trainers, the Grammy award-winning artist was in town to promote his new single ‘I Need Your Love.’

The star caused quite a commotion when he was spotted at ITV studios. Fans and office workers stopped for selfies.

Jamaican star then headed for a bite to eat at a popular café before filming a promotional feature on the Southbank.

The Reggae artist wasted little time in sending out his respect for leading UK/Jamaican online publication ‘Need More Dancehall’. needmoredancehall.com

Need More Love by Shaggy FT Mohombi, Faydee Costi is amongst his most commercial works to date. Hardcore Reggae fans may be a little disappointed however this single has mass appeal and shrewd marketing. We fully expect Shaggy to hit the bull’s-eye with this single.