The fashionistas who rocked the front-row


London Fashion Week began in 1984 and from its humble beginnings has successfully etched its place on the World’s stage as being amongst the top capital attractions. Generating sales somewhere in the region of £70 Million, London remains at the forefront of innovation and creativity.


As with any successful business there has to be growth and renewal, London Fashion Week 2012 delivered the optimism and flair that London is famed for. Innovation on the runway was matched by the individualism of the people that rocked the front-rows.

So who did rock the front row at London Fashion Week AW2012?


Few could argue with the mega month that Rita Ora has had. Flyer Newspaper has been profiling Rita for over two years and her number one chart success has opened many new doors. Rita’s fashion has always been on point also and the media frenzy that surrounded Rock Nation’s first lady was awesome.


Azealia Banks


Azealia Banks has been described as being ‘The One to watch’.


The American vocalist who became a Youtube phenomenon has opened shows for Lagerfeld (Paris) and appeared on the front-row for Mulberry, Henry Holland and Topshop.


Tocarra Jones

Toccara Jones became an international superstar after appearing on America’s Next Top Model.


Toccara who is the Worlds leading plus sized model took everyone be surprise when she was spotted on the front row at London Fashion Week.

Tolula Adeyemi

International fashion model, DJ and Vivienne Westwood muse, Tolula Adeyemi has appeared on the front covers of numerous magazines including Timeout and Diva Magazine.


Tolula is pictured arriving at Pam Hogg’s London Fashion Week collection in London.

Paloma Faith

International recording artist Paloma Faith has kept a low-profile at this years show.


Speaking to Flyer News Paloma said: “I’ve been busy in the studio and there has unfortunately been very few opportunities to see this years fashion collections.”

Molly King (Saturdays)

Despite her recent setbacks was looking fresh-faced at the London Fashion Week collection.


Molly is pictured walking through Somerset House courtyard.

Tinie Tempah

Tinie Tempah is not someone who generally needs introducing.


The London born mega talented producer/vocalist was pictured at the Issa show in London.

Pixie Lott

Popstar Pixie Lott was snapped at PPQ and so too was Tolula Adeyemi and Sarah Jane-Crawford.


Siedah Ballentine

Siedah Ballentine (daughter of popular dancehall Dj Ninja-Man) was well received at the London Fashion Week collections.


Siedah is pictured with her partner Petro. Siedah Ballentine is wearing a creation by independent label Petroucci.

TV presentersJameela Jamil and MTV’s Laura Whitmore were snapped on the front row of PPQ.


Pixie Geldof

Few shows are complete without the presence of at least one of the Geldof sisters.


Pixie Geldof was snapped at the Top-shop venue in East London.

Also present was revered Vogue Editor Anna Wintour who was snapped chatting to Topshop MD Sir Philip Green.


Celebs also included Girls Aloud vocalist Nicola Roberts.


Celebs that rocked Pam Hoggs Fashion week front show included Alexandra Burke, Tolula Adeytemi, Joe Wood and Britain’s Next Top Model 2011 Winner Jade Thompson.


     Celebs in the city.

Veet Easywax ‘Britain’s Greatest Legs’ march.

Lisa Snowdon, Veet brand ambassador is pictured leading a catwalk with a march of 100 girls in hotpants to launch the search for a new pair of legs to front a forthcoming campaign.


Fashion designers Percy Parker & Amy Molyneaux from PPQ collaborate for the competition where the winner also receives a customized PPQ dress.



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