Students say Pants to Poverty

Today, students from Saint Martin’s College, London stripped down to their pants in support of Fairtrade Fortnight and to coincide with the launch of a new report, in Senegal, which details how trade rules effect African cotton farmers.

Pants to Poverty is the UK’s leading Fairtrade underwear company.

Ben Ramsden, the social entrepreneur and founder of Pants to Poverty will be a leading voice in the year’s Fairtrade Fortnight and this year led students on a ‘Pants Flash catwalk’ through central London in support of the cause.

Ben Ramsden, commented: “This Pants Walk is an excellent way to highlight the issues facing cotton traders in India and West Africa and also to show how London is a fair-trade city leading the way in promoting ethical fashion.

“Pants to Poverty represents just how fashionable Fairtrade products have become and the need for them now to be embraced by the high street.”

The ‘Pants Walk’ will coincide with a new Fairtrade Foundation report on cotton, launched in Senegal at the World Social Forum ahead of the international Fairtrade Fortnight (28th February – 13th March).

Neo Moeti, a first year foundation student from Saint Martins College who took part in the  walk said: “I’m really interested in ethical design. I will be specialising in ethical product design for my degree.

When I heard  about the concept I thought, why not?, this seems like a really great idea. I’ve  had so much fun today I can’t wait to do this again.”