Celebs attend River Island’s SS11 collection

A VIP guest list including editors from Vogue mingled with celebs who included Kayla Collins (Playboy Bunny) and Jess Wright (The Only Way is Essex) at the leading high street retailer, River Islands 2011 Press day fashion showcase in London.

The theme Marrakesh formed the basis of River Islands Summer 2011collection. Guests were transported on a journey complete with Bedouin styled decor as they experience the full effects of this visionary collection.

Joining an elite list of fashion editors, online fashion bloggers were editors from fashion bible Vogue.

They were joined by TV personalities and models, Kayla Collis (I’m a Celebrity) and Jess Wright (The Only Way is Essex).

“There are just so many designs that I’d like to have for my self.” said Kayla Collins.

Joining the models back stage Kayla and Jess got to sample the fashion items and get up close with the models.