Afro Toys opens new frontiers

Frustrated at the lack of toys readily available for her young children Siobhan Lecointe-Bevney from South London set out to readdress this balance and to offer her children and others toys that reflected the wider society.

Speaking exclusively to Flyer News Siobhan said: “I’d been toying with this idea for several years but my initial inspiration for setting up ‘Afro Toys’ was through my daughter. I realised that there were very few toys that reflected her identity and her social upbringing. It’s important to me as her mother that she played with a wide variety of toys especially ones that she could relate to physically.

The impact was fairly immediate and very positive. She became much more confident in herself and her outlook,” commented Siobhan.

“Given the fact that children learn through roll-play, is it natural to conclude that the lack of cultural toys available could in some way impact on how they view their role in society?”, commented Matthew from Flyer News.

Siobhan said: “It’s very important, especially for little girls to feel confident about the way they look and relate to others. They relate to dolls and how the dolls look almost as if they’re relating to other little girls.”

Afro Toys are based in London so please book early as not to disapoint. You can contact Siobhan either through FLYER or online: www.afrotoys.com stocks available.