The American publisher of Playboy Hugh Hefner was escorted through a side entrance for the launch party of his Playboy club in London.

Flyer’s field reporter said: “Hefner, escorted by family and friends, walked across the hotel forecourt to his limousine.  You could clearly hear the protesters even from that distance and Hefner was not about to take any chances.”

From the offset the club has drawn criticism from all sections of society and the media. “We’re here today to protest against the objectifying of woman.” said a protester.

Another said: “I personally endorse the legalisation of prostitution but I’m totally against this exclusive gentleman’s club in which the sole purpose is to objectify women dressed as Playboy Bunny Girls.

Alexander opposed this view. “It’s no different from seeing women in bikinis on the beach, its harmless fun and women aren’t exploited as they are paid.” However, when asked whether he objected to his own daughters becoming ‘Bunny Girls’, Alex said: “There’s no way I’d endorse them joining any such club.”

Mark Weir from Flyer said: “There are many sides to this story however from a media point of view, why any self-respecting PR agency would attach itself to such a project is beyond reason. From what we have seen so far they have tried to control every aspect of the media by hand-picking which agencies could attend the launch. The red-top papers did however infiltrate the tight PR cordon and you can expect the story to rumble on.

PR. Agencies that promote companies which denigrate sections of society should not be beyond reproach, because where do you draw the line, race, sex religion?

The sad fact of tonight’s launch was that the PR agency appeared to try and appease critics by parading Chinese, African and Caucasian Bunny girls, it didn’t work,” said Mark Weir.

Shortly after the last remaining D-list celeb entered the venue demonstrators surrounded a Playboy drinks van. The driver who had just parked up rushed to his vehicle and sped off.

     Celebs around town

   The Saturdays celebrate band mates Birthday.

Photographers were so preoccupied in looking for a mouse that was reportedly spotted in a local supermarket they missed the arrival of American Superstar Kelly Rowland.

They did however spot Mollie King from the Saturdays and Frankie Stanford. The Saturday’s were celebrating band-mates Molie’s Birthday at a local  night-club.

From the moment XFactor 2009 winner Joe McElderry stepped inside the Kate Moross ‘Watch launch at Firetrap’, he was surrounded by a bevy of beauties including top girl group The Saturdays.

Photographers outside of the building looked on in envy as Joe who’s currently promoting his latest single ‘Ambitions’ was the centre of the girl’s attention.

“They appeared to be very animated and very much at ease.” said The FLY.

“They appeared not even to notice the other guests who included: Dionne Broomfield, Kathryn Drysdale, Sarah Jane-Crawford, JAYA, Zoe Salmon, Ironik, Fugaitive, Amber LeBon, Laura Whitmore, Rox, Prince Cassius and Ruby Goe.

It’s tough being a pop-star, especially when you have to spend the day lounging around on a giant sofa and signing autographs but for these girls it was business as usual.

The Saturdays, Frankie Sandford, Rochelle Wiseman, Una Healy, Vanessa White and Molly King  were in town as part of T-Mobile’s Big Sofa Night In advertising campaign.

T- Mobile’s latest nation wide campaign is hoping to encourage the public to participate.

Wearing tight-fitting charcoal and black dresses the girls tried hard to conceal their modesty as they bounced around the inflatable sofa.

Signing autographs with the public Rochelle showed she’s a natural especially with children. Rumours are rife that she is house-hunting with boyfriend Marvin from JLS. Judging by these pictures could Rochelle be feeling a teeny-weenie bit broody?  

Pictured below, Una Healey who was also mobbed by fans.