Some of the UK’s finest acts were drawn together for one night only to celebrate one of the most prestigious nights on the Asian music calendar.

The Asian Music Awards (AMA) took place at Royal Festival Hall and it  was a chance to celebrate and reflect on another successful year for Asian music.  This year’s event had much to celebrate but the ceremony was really about one person, Jay Sean.

Jay Sean won four awards for Best Album, Best Male, Best Urban Act and Best Video. Hounslow born - Jay Sean epitomizes the strength, talent and breadth of the Asian community and its ability to cross-over effectively into other genres.

Amar won the Best Female, Imran Khan won Best Desi Act and Best Newcomer was JK.

At the front-of-house Champaign was flowing freely but back-stage if there was any sign of nervous tension then it was barely visible.

Styling for the AMA’s does however present a dilemma for some UK artists. There was an abundance of traditional clothes on display but whilst ‘first generation’ people tended to go for traditional garments, others opted to go for styles that reflected their audience.

Actress and singer Preeya Kalidas who’s starred in East is East, Bend it like Beckham and Eastenders said:  “I’ve designed this dress myself and although it’s taken me two whole days to complete it allows me to be more adventurous and creative.”

Jaya sought out ‘Fresh-Strawberry’ (Marketing and PR) agency to come up with an original but stylish dress to fit the occasion. With clients who’ve included La-Toya Jackson and MOBO CEO Kanya King and Sabrina Washington, Fresh Strawberry CEO Sade Salami said: “We’ve literally had only 24hrs to meet Jaya’s brief. The UK AMA Awards presents a unique challenge and Jaya’s final choice of dress truly complimented her figure.

She is beautiful and confident. The dress, a statement couture outfit by Georgie W Couture SS10 collection is a show stopper. Jaya completed this look with ultra defined eyes and splash of cherry tomato colour on the lips She oozed class and confidence.”

Other guests included:  Amar Dhanjan who won Best Female Act, BBC presenter Sonia Deol and the shows host Sophie Choudry.

  And the winners of the 2010 UK Asian Music Awards are…

BEST ALBUM
Jay Sean – All or Nothing

BEST INTERNATIONAL ALBUM
Miss Pooja – Romantic Jatt

BEST DESI ACT
Imran Khan

BEST MALE ACT
Jay Sean

BEST FEMALE ACT
Amar Dhanjan

BEST URBAN ACT
Jay Sean

BEST ALTERNATIVE ACT
Natasha Khan – Bat for Lashes

BEST INTERNATIONAL ACT
Rahat Fateh Ali Khan

BEST NEWCOMER
JK

BEST CLUB DJ
DJ H

BEST PRODUCER
Sukhshinder Shinda

BEST RADIO SHOW
Nihal – BBC Radio 1

BEST VIDEO
Jay Sean – Down

From the quirky to the edgy, like them or loathe them but you can’t avoid them, the front row celeb is considered almost as important as the collection.

So who really did rock during London Fashion Week?

If there was a prize for ‘The most visited shows’ then Girls Aloud singer Nicola Roberts would’ve achieved first place. She was mobbed by fans and then posed for some pictures with representatives campaigning for more models from diverse backgrounds.

Keeping it in the family, Peaches and sister Pixie Geldof daughters of Bob Geldof shared their time equally. ‘FLYSPY’ spotted the girls at Henry Holland, Pam Hogg and Unique but we suspect they visited many more. Pixie was joined by pals Alexa Chung and Remi Nicole at Unique.

Older sibling Peaches was snapped at Pam Hogg.

Talloula Adejemi the UK’s favourite model of the moment was spotted at Vivien Westwood, Amanda Wakely, PPQ and Fashion for Relief. She was joined by X-Factor babe- Alexandra Burke.

Pixie Lott was snapped at PPQ and rocked in metallic turquoise.

Noisettes front women Shingai Shinowa was the star attraction at Basso and Brooke.

The Saturdays were spotted at Jaeger.

The Sugagababes were spotted leaving Jasper Conran’s fantastic show.

Naomi Harris was snapped arriving at Viv Westwood’s show, Kate Moss tried to leave discretely but dropped her handbag. Paparazzi seized on the moment.

Kate reportedly said… “Not even one paparazzo offered to hand me back my bag.”