What better way to kick start the new year than a trip down to Selfridge’s concept store in central London and visit their nineties inspired retail experience.

The concept store will present an edit of original nineties and nineties inspired products across fashion, accessories, lifestyle, beauty, design, music, media and film.

The nineties project an eclectic mash-up of influences, where the nihilism of Generation X met the hedonism of the 24 hour party people.

Celebrities who attended this exclusive launch included Radio One Xtra DJ: Sarah Jane Parker, Pixie Geldof, Designer – Henry Holland and the fabulous Noisette front women Shingai Shoniwa who said: “I have decided to give my hair a rest. It feels like my hair has become an extra member of the band. I’m tired of going to bed with pins in my hair.”