Known for her fine taste in fashion, Noisettes lead singer Shingai Shoniwa has collaborated with millinery designer Catherine Elizabeth to produce an exquisite collection of designer hats.

Wearing an ivory white full length Julian Macdonald couture dress, Shingai Shoniwa looked on point for the launch. Constantly challenging convention has enabled Shingai to experiment creatively through music, art and fashion.

Designers including Julian MacDonald have embraced Shoniwa’s sharp sense of style which has helped reinforce Shoniwa’s status within the music and fashion industry.

Speaking to Flyer Newspaper at the launch Shingai said: “Fashion and style has played a key role in my development as a recording artist. The collaboration with Catherine Elizabeth began in June 2011 and I’m really happy with the result.

My biggest challenge tonight is getting my mothers approval. She appears to like the collection so I’m quite relieved.”

Celebrities who attended this event included Emmanuel, TV stylist Vernon Francois, BB, Janelle Oswald and X Factor’s Amelia Lilly.

     Celebs in the city

Five became two – rocked by internal issues Rochelle Wiseman and Vanessa White from the Saturdays were spotted at Capital Radio’s charity appeal.

The girls greeted fans but when asked by fans where Frankie Sandford was the girls remained silent.

The duo were joined by X Factor wonder boys One Direction.

The American publisher of Playboy Hugh Hefner was escorted through a side entrance for the launch party of his Playboy club in London.

Flyer’s field reporter said: “Hefner, escorted by family and friends, walked across the hotel forecourt to his limousine.  You could clearly hear the protesters even from that distance and Hefner was not about to take any chances.”

From the offset the club has drawn criticism from all sections of society and the media. “We’re here today to protest against the objectifying of woman.” said a protester.

Another said: “I personally endorse the legalisation of prostitution but I’m totally against this exclusive gentleman’s club in which the sole purpose is to objectify women dressed as Playboy Bunny Girls.

Alexander opposed this view. “It’s no different from seeing women in bikinis on the beach, its harmless fun and women aren’t exploited as they are paid.” However, when asked whether he objected to his own daughters becoming ‘Bunny Girls’, Alex said: “There’s no way I’d endorse them joining any such club.”

Mark Weir from Flyer said: “There are many sides to this story however from a media point of view, why any self-respecting PR agency would attach itself to such a project is beyond reason. From what we have seen so far they have tried to control every aspect of the media by hand-picking which agencies could attend the launch. The red-top papers did however infiltrate the tight PR cordon and you can expect the story to rumble on.

PR. Agencies that promote companies which denigrate sections of society should not be beyond reproach, because where do you draw the line, race, sex religion?

The sad fact of tonight’s launch was that the PR agency appeared to try and appease critics by parading Chinese, African and Caucasian Bunny girls, it didn’t work,” said Mark Weir.

Shortly after the last remaining D-list celeb entered the venue demonstrators surrounded a Playboy drinks van. The driver who had just parked up rushed to his vehicle and sped off.

     Celebs around town

   The Saturdays celebrate band mates Birthday.

Photographers were so preoccupied in looking for a mouse that was reportedly spotted in a local supermarket they missed the arrival of American Superstar Kelly Rowland.

They did however spot Mollie King from the Saturdays and Frankie Stanford. The Saturday’s were celebrating band-mates Molie’s Birthday at a local  night-club.

The only way was Mayfair, yesterday as  a tiny sector of central London became the Mecca of attention as celebs either passed through or attended meetings in the area.

It was an early start for Kerri Hilson who had five wardrobe changes on her first full day of five in London.

Wearing customized figure hugging denim shorts Mis Hilson’s day started early with a trip to MTV. Radio, TV and brand promotions were on the books for Kerri today.

Kerri was joined by publicists Emmanuel, PR Director Daren Dixon and reporters for an evening meal at top Thai restaurant ORA in Portland Place.

    Celebrity round – up of the  day

Home help – XFactor Sinitta spotted shopping at Sainsburys.

If you thought appearing on XFactor was a greenlight to the finer things in life, think again. Sinitta’s feet are firmly rooted to the ground. The mum of two recovering from surgery on her ankle was spotted shopping at Sainsbury’s in Mayfair.

     The Saturdays head to the Mayfair

Frankie, Vanessa, Rochelle  and Una from the Saturdays spotted in Mayfair

Frankie Sanford from The Saturdays was spotted looking for a parking place in Berkeley Square. “Her number plate was spotted in Green Park so we had a fairly  good idea where she was heading.” said as Flyer spotter.

“We sat on the job and it was  only a matter of time before Frankie was joined by Rochelle Wiseman and Una Healey and Vanessa White, however Mollie was reportedly spotted by another agency photographer in a park with boyfriend David Gandy.” said the spotter.

      Avril Lavinge evades fans in Mayfair

Despite our great attempts to remain covert the girls were soon spotted by some fans who were waiting for Avril Lavinge.

However, pint-sized American diva Avril had other plans, meeting her fans was deffinately OFF the agenda. Avril was not about to do any press either.

It’s tough being a pop-star, especially when you have to spend the day lounging around on a giant sofa and signing autographs but for these girls it was business as usual.

The Saturdays, Frankie Sandford, Rochelle Wiseman, Una Healy, Vanessa White and Molly King  were in town as part of T-Mobile’s Big Sofa Night In advertising campaign.

T- Mobile’s latest nation wide campaign is hoping to encourage the public to participate.

Wearing tight-fitting charcoal and black dresses the girls tried hard to conceal their modesty as they bounced around the inflatable sofa.

Signing autographs with the public Rochelle showed she’s a natural especially with children. Rumours are rife that she is house-hunting with boyfriend Marvin from JLS. Judging by these pictures could Rochelle be feeling a teeny-weenie bit broody?  

Pictured below, Una Healey who was also mobbed by fans.