Little Mix spotted serving ice cream in Soho

Shoppers sweltering in the midday heat received a welcome boost when X Factor 2011 winners Little Mix consisting of members Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock, and Jade Thirlwall were spotted recently serving free ice cream in Soho, London, England.

The concept which took a week to plan was to run alongside the promotion of Little Mix’s new single ‘HOW YA DOIN?’

Speaking to FLYER News a team member said: “It has taken roughly a week to plan and the girls were undecided at first on which flavour they wanted to serve to the public. They had a choice of strawberry, mint, vanilla and chocolate.

Not content with just serving up ice cream the girls also performed the acoustic single live in Soho Square.

Little Mix fan Rochelle said: “I heard about this event through Facebook last night and couldn’t wait to come down and show my support.”

After they had served ice cream to several hundred people in Soho, X Factor 2011 winners Little Mix went to Covent Garden and were greeted by crowds of tourists and their faithful fans. Once again they dished out ice cream and performed two acoustic tracks including their hit single ‘Wings’.

Promoting their single ‘HOW YA DOIN?’ Little Mix recently visited the ITV studios in London and top radio station Kiss FM.

UK trend setters Little Mix have also recently launched their fab new peel-on nail collection in association with New Look retail giant.

The exclusive launch event was held in-house at the offices of New Look, Westfield, Shepherds Bush.

Thousands of people came out out to see the group perform and  launch their peel-on nail collection at Westfield Shepherds Bush.

The girls greeted their fans and signed branded merchandise.