Kids hurt as Pixie Lott launches fashion collection

Several children reportedly suffered minor cuts and bruises after being caught up in a paparazzi scrum following the launch of Pixie Lott’s launch of her new Lipsy fashion range.

Crowds of youngsters and tourists lined the street outside of the Swarovski store in Great Marlborough Street to catch a glimpse of celebrities who were attending Pixie Lott’s fashion showcase.

“You could describe the event as organised chaos; there were mothers with young children in the crowd but the situation really turned ugly when Pixie Lott arrived. There was a huge surge as paparazzo’s forced their way to the front of the queue and some children got hurt in the process.” said Jimmy a local news reporter.

“Luckily the injuries from what I saw amounted to just a few minor cuts and scratches and although a number of children were visibly shaken and were in tears, things could have been so much worse.” said James who works for Hackney Council.

Celebrities who attended the launch included Pixie Lott, girl group Parade, Dionne Bromfield,  former X Factor finalist Katie Waissel, Tina O’Brien, Zarah Abrahams, Jessica Lowndes and many more.