Joe McElderry mobbed by a bevy of beauties

From the moment XFactor 2009 winner Joe McElderry stepped inside the Kate Moross ‘Watch launch at Firetrap’, he was surrounded by a bevy of beauties including top girl group The Saturdays.

Photographers outside of the building looked on in envy as Joe who’s currently promoting his latest single ‘Ambitions’ was the centre of the girl’s attention.

“They appeared to be very animated and very much at ease.” said The FLY.

“They appeared not even to notice the other guests who included: Dionne Broomfield, Kathryn Drysdale, Sarah Jane-Crawford, JAYA, Zoe Salmon, Ironik, Fugaitive, Amber LeBon, Laura Whitmore, Rox, Prince Cassius and Ruby Goe.