Clean sweep for Jay Sean at UK AMA’s

Some of the UK’s finest acts were drawn together for one night only to celebrate one of the most prestigious nights on the Asian music calendar.

The Asian Music Awards (AMA) took place at Royal Festival Hall and it  was a chance to celebrate and reflect on another successful year for Asian music.  This year’s event had much to celebrate but the ceremony was really about one person, Jay Sean.

Jay Sean won four awards for Best Album, Best Male, Best Urban Act and Best Video. Hounslow born – Jay Sean epitomizes the strength, talent and breadth of the Asian community and its ability to cross-over effectively into other genres.

Amar won the Best Female, Imran Khan won Best Desi Act and Best Newcomer was JK.

At the front-of-house Champaign was flowing freely but back-stage if there was any sign of nervous tension then it was barely visible.

Styling for the AMA’s does however present a dilemma for some UK artists. There was an abundance of traditional clothes on display but whilst ‘first generation’ people tended to go for traditional garments, others opted to go for styles that reflected their audience.

Actress and singer Preeya Kalidas who’s starred in East is East, Bend it like Beckham and Eastenders said:  “I’ve designed this dress myself and although it’s taken me two whole days to complete it allows me to be more adventurous and creative.”

Jaya sought out ‘Fresh-Strawberry’ (Marketing and PR) agency to come up with an original but stylish dress to fit the occasion. With clients who’ve included La-Toya Jackson and MOBO CEO Kanya King and Sabrina Washington, Fresh Strawberry CEO Sade Salami said: “We’ve literally had only 24hrs to meet Jaya’s brief. The UK AMA Awards presents a unique challenge and Jaya’s final choice of dress truly complimented her figure.

She is beautiful and confident. The dress, a statement couture outfit by Georgie W Couture SS10 collection is a show stopper. Jaya completed this look with ultra defined eyes and splash of cherry tomato colour on the lips She oozed class and confidence.”

Other guests included:  Amar Dhanjan who won Best Female Act, BBC presenter Sonia Deol and the shows host Sophie Choudry.

  And the winners of the 2010 UK Asian Music Awards are…

BEST ALBUM
Jay Sean – All or Nothing

BEST INTERNATIONAL ALBUM
Miss Pooja – Romantic Jatt

BEST DESI ACT
Imran Khan

BEST MALE ACT
Jay Sean

BEST FEMALE ACT
Amar Dhanjan

BEST URBAN ACT
Jay Sean

BEST ALTERNATIVE ACT
Natasha Khan – Bat for Lashes

BEST INTERNATIONAL ACT
Rahat Fateh Ali Khan

BEST NEWCOMER
JK

BEST CLUB DJ
DJ H

BEST PRODUCER
Sukhshinder Shinda

BEST RADIO SHOW
Nihal – BBC Radio 1

BEST VIDEO
Jay Sean – Down